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FAZ creates own clothing brand for national team

The Football Association of Zambia (FAZ) has revealed that it has established its own clothing brand for national football team kits called KoPa.
The development revealed in a media statement released to supersport.com on Thursday by FAZ Communications Manager Desmond Katongo comes after the national football governing body announced in September that it was reviewing its agreement with Singaporean kit supplier, Mafro. That agreement came to an end last month, seven months after it was signed in Ndola.
And FAZ General Secretary Ponga Liwewe said the FAZ decided to create its own brand in order to widen its own revenue streams.
"We are basically looking at widening our financial base by taking advantage of the popularity of our local game. We have recorded success on the pitch, and with the support which we have from fans we believe that we can score more success off the pitch with our own brand.
"The days of relying on funding from FIFA and gate takings are over. The creation of a commercial arm under FAZ is aimed at having additional revenue streams," said Liwewe.
The full media statement read as follows:
"Following the Executive Committee meeting of October 2017, the decision to create an independent sports brand, wholly owned by FAZ, was made in line with the objective of increased revenue generation and full control of the value chain.
"This is the first step by the Association to grow its commercial arm and to create additional, profitable revenue streams.
"The brand, named KoPa, represents the best of Zambian football and the new Zambia kit is a true reflection of all the positive attributes in the Zambian game.
The new kit will be unveiled at the CHAN tournament in Morocco and the distribution of replica jerseys will begin shortly after.
"The KoPa brand will be manufactured to international standard, will be available to FAZ members, other sporting associations and institutions and the general public, at affordable prices to meet the needs of the market.
"The growth opportunities for the brand stretch beyond Zambia’s borders and an international variant of the brand will be available to clients in overseas markets.
"FAZ would like to also take this opportunity to caution members of the general public to desist from purchasing counterfeit jerseys that are currently flooding the market.
"The Association will therefore, inform members of the general public when the new national team jersey is on the market."
by Mutheliso Phiri 04 January 2018

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